Jayne Sharples

We created a new Neutrogena platform called “For People with Skin”, and this is some of the first product work created under this new brand direction.

We shifted from only using celebrities to creating work with a little more relatability to us common folk… especially those of us who walk around with a comfort water bottle.

Kroger wanted to get customers to use their delivery service more often. So we created “Start your cart, whatever the cart”, an idea inspired by the collection of strange grocery delivery order photos we found all over social media. Because no matter how big, small, or strange an order may be, every cart is worthy of fast delivery.

We worked with TikTok musician @madilynbailey to help us reinvent the famous Cotton jingle for a new generation. Known for creating catchy songs out of her haters’ comments, Madilyn quickly wrote and performed these new songs inspired by our jingle and her fans’ favorite clothing items.

Subs & chips just go together. So when Subway partnered with Lays and their latest exotic flavors, we knew we had to get the cameras rolling. Introducing The Secret Lives of Lunch, a reality show that follows the relationships between four subs and their chip companions. Who will stay together? And who will eat and run? Watch the four episodes and the reunion special to find out.

To highlight the science behind Aveeno products, we brought in an actual Aveeno scientist to answer questions from the one and only Jennifer Aniston.

When it comes to getting Botox, a major barrier is the fear of “froze face” (not a medical term). So we created a campaign showing all the different, relatable faces that you can still make after being treated.

When Aveeno launched their new line created for extremely dry skin, we cast women who actually deal with this condition.

By using a video technique that we stole from TikTok’s “Pass the Brush” trend, we aimed to show a community that helps people feel seen but also hopeful.

There's no easy way to talk about a hospice for kids, so we used that insight to fuel our idea "If you don't know what to say, give".

To launch guacamole at Subway, we created "Why The Guac Not". Because let's be honest, guac makes everything better. So we put our new guacamole in all kinds of situations that may seem out of the ordinary to most, but true guac lovers will understand. Don't knock it if you haven't guac'd it.

On National Sandwich Day, people share their love of sandwiches all over Twitter. But this year, Subway showed them some love back. We responded to #NationalSandwichDay tweets with love notes, and even sent out printed personalized notes to our favorite sandwich-loving influencers. Warning: puns were involved.

Comcast asked us to promote HBO hits as well as the viewer's ability to watch them anytime, anywhere. However, one of our biggest challenges was finding Girls clips with the cast fully-clothed.

The Kardashians are everywhere. Literally. They've been spotted all over the country and beyond. So it's almost as if these locations are just as much a part of their show as they are. So to promote the 12th season of Keeping Up with the Kardashians and to launch their official Snapchat account, we turned all these Kardashian-loved spots into Snapchat geo-filter locations. 

We highlighted obvious spots as well as more obscure places that only true Kardashi-fans would guess. We geo-filtered the clubs in Vegas they get paid to party at,  their stores in NYC, LA, and Miami, and even the place in the Valley where they get all those salads.

In the end, the geo-filters were used by fans all over the country and the Kardashians themselves. 

In honor of the Olympics and the launch of the first high-performance diaper from Pampers, we encouraged parents to upload videos of their baby in action. We streamed all videos together, and created something way more adorable than a torch relay. We made the greatest baby relay of all time. 

In order to change Americans’ perceptions of Smart Car, we needed to convince them that less is more. Introducing the Against Dumb movement—a unique position for a brand, encouraging users to adopt the minimalist lifestyle, and hopefully, a minimalist car.

We didn't just stop at a web video. We took the movement to malls during the holidays, where singers performed popular Christmas carols with new lyrics promoting the shocking idea of buying less. 

We also gave people a chance to clean out their closets and to win a new car. We had a contest where people submitted photos of their dumbest purchase ever, and the winner got to trade it in for a Smart Car. 

These days it's not enough to start talking to parents once their baby is in diapers. With the Hello Baby iPad App, we gave modern, expecting parents a unique way to understand and share their experience from the beginning.